O'Sullivan Fenton, Hannon Group Blog

Hyperlinks for sports fans

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Ross Hannon

So where in a sports article might you find a hyperlink?

Football 365 is a good place to start for sport blogging. It satirises the game of football while still instilling deep love for the game in its readers. A key word in, say, a Liverpool story might be highlighted and “clickable”.

For example: Rafa Benitez’ latest rant can only have damaged his already poor relationship with Kop fans.

He’s a narky man.

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Three good uses for hyperlinks

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Ross Hannon

According to Robert Niles on the Online Journalism Review, the three principle reasons for hyperlinking within an article are “to cite an attribution, to provide context for an article, and to reward readers with an ‘easter egg’”. Examples of attribution hyperlinks would be court records, research papers and census databases. Readers can view these records by clicking on the link but the article itself is not compromised by an overload of numbers and figures. An abundance of percentages and figures in a story can put the reader off easily. It’s too much information to take in and readers, especially online readers, have a short attention span. The aim is to give the reader as little work to do as possible and make it as smooth a read as possible.

Hyperlinks to give context often serve to link to a definition of an unfamiliar term or idea. Linking to background information is also helpful in familiarizing new readers with the material in question, while also catering for more informed readers who can continue without distraction.

Easter Eggs are hyperlinks that are there simply for the amusement of the reader. Often a surprise gag, easter eggs come as a welcome change from what could be a heavy, uninspiring news article. A good example of an easter egg is the popular internet meme of “rickrolling”. A person would be linked to a video of what they thought was related to the subject at hand, but instead they would be brought to a youtube video of the singer Rick Astley performing his hit single “Never Gonna Give You Up”. This became a popular gag among online journalists and bloggers alike as Astley’s eccentric dancing in the video is so ridiculous it’s funny.

How it shouldn’t be done

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

A story appeared in the Independent today about how a farmer discovered an egg within an egg. The whole page was littered in irrelevant hyperlinks. One link of “Ireland” lead to a story about Uganda. Another link led straight back to the exact same story. The worst were the “ads by google” at the end. They consisted of adds for “donor eggs abroad”, Egg allergy and egg trays and poultry equipment”. A perfect example of poor linking form a media outlet.

http://www.independent.ie/national-news/its-no-yolk-as-shellshocked-farmer-finds-egg-inside-egg-2176149.html

The ethic of the link

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

The following clip will be of interest to those interested in hyperlinking in context of jounalism. Jay Rosen, an academic from NYU disusses the ethic of the link.

The Six Law Manifesto

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

An Important aspect of hyperlinking is how it should be used ethically, informatively and properly. Two journalists, Kim Elmose, the blog editor of Politiken.dk, and Lars K. Jensen, a project manager at Ekstrabladet.dk, came up with a manifesto about linking in journalism. This came about due to the lack of linking to other material and sources in online journalism and scandanavia. They want the manifesto to be adopted freely by all media outlets. If used as a guideline, this manifesto may improve the standards of hyperlinks in journalism.

First law: linking to data used

Second law: linking directly and precisely

Third law: Precise about the information on the link – where it takes them to etc.

Fourth law: We recognise that an article consisting of precise links to information that represents different angles on an issue is a journalistic product.

Fifth law: open to inbound links

Sixth law: make it easier to link to their websites 

The manifesto and information on it is available at http://blogs.journalism.co.uk/editors/2009/01/13/online-journalism-scandinavia-resolutions-for-2009-yes-we-link/

Hyperlinkng as Gate keeping:

Posted in Uncategorized by hyperlinks3 on April 29, 2010

Brian O’Sullivan

While Hyperlinks can provide a way for the reader to follow their own interests when doing online searching and thus it creates an element of interactivity between the reader and the story posted by the journalist.

By this   hyperlinks are very important to Web users because they increase the user’s ability to control the information-seeking process, there is no limit to the amount of information a reader can access or how much is posted online.

However it is not very clear that online newspapers take advantage of all of the potential offered, many do not use it at all and others use it the an extent, while it may b in its infancy there is a slight hesitation in not making the reader do the research or on the same side tell them too much.

A survey of online newspapers, found most newspapers provided links to their advertisers’ sites, and less than half provided links to other news sites which could have enhanced information for their readers.

Luzer Links can broaden readers knowledge

Posted in Uncategorized by hyperlinks3 on April 29, 2010

Brian O’Sullivan

Daniel Luzer argues that hyperlinks that connect an article to its sources or to other relevant articles pretty easily and will make it easy for the reader also in obtaining information.

He points the issue of sending the audience out to explore what is available but with surprising regularity, the hyperlinks are circuitous, returning again to the big articles, there is one explanation to this according to Luzer that is advertising.

Although he those not distance himself from the circuitous link strategy, stating that it makes sense if your publication is really worried about people getting distracted or if your publication really has the best content.

One of the questions he asks himself about what way journalism is heading I its present context is, with links do you  want to distract people a little, because it somehow makes the publication seem current and interesting. You want to let the reader explore a little. He sees hyperlinks as an avenue for broadening the readers mind and knowledge.

Scott Karp Link Journalism is changing the industry

Posted in Uncategorized by hyperlinks3 on April 29, 2010

Brian O’Sullivan

Scott Karp says that hyperlinkng could seriously change journalism the New York Times journalist says that Link journalism is linking to other reporting on the web to enhance, complement, source, or add more context to a journalist’s original reporting.

He sees the standard journalistic technique for providing the context and support for assertions is to quote sources, but has pinpointed a different scenario on the web, where the “link journalism approach” is to link to other actual reporting.

In many ways links lore readers to sources that require a fee to enter Karp dismisses The rationale for paid access to newspaper and other print publication archives because researchers and other people searching for archived articles for a specific purpose will be willing to pay for them, he stresses the point that the archives don’t generate enough traffic to monetize through advertising, so why not charge for them.

Karp is also worried about what negative effect this will have on the traditional way of journalism and reporting he sees it as sending people away from the original newsroom that the reader is doing more research than the reporter.

Hyperlinking

Posted in Uncategorized by hyperlinks3 on April 29, 2010

A fast expanding feature of online articles and to a certain extent blog is the use or overuse in certain quarters’ of hyperlinks. Many online texts are littered with links to sources and words such as a persons name linking it to facts and details about the person etc… Or just people, organisations and places and even words.

Online Journalism has shown that Internet features such as interactivity and hyper linking were set out to revolutionise the way that news is gathered, produced and consumed by the reader, however what it has done is it has made the reader more curious of facts associated with the story.

Where then will the work of a journalist fit in, and how far should a journalist go to give the full details and sources of articles, the use of hyper linking to back up a fact or point in Online articles is a valid one, but it makes the reader do the research of a story and constantly brings the reader away from the body of text.

Though there is a theory that the more you send someone away the more they come back, the true principles of journalism are questioned with hyper linking as it should be the journalists duty to inform the public not the public informing themselves by links from a journalists work.

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Posted in Uncategorized by hyperlinks3 on April 29, 2010

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