O'Sullivan Fenton, Hannon Group Blog

Hyperlinkng as Gate keeping:

Posted in Uncategorized by hyperlinks3 on April 29, 2010

Brian O’Sullivan

While Hyperlinks can provide a way for the reader to follow their own interests when doing online searching and thus it creates an element of interactivity between the reader and the story posted by the journalist.

By this   hyperlinks are very important to Web users because they increase the user’s ability to control the information-seeking process, there is no limit to the amount of information a reader can access or how much is posted online.

However it is not very clear that online newspapers take advantage of all of the potential offered, many do not use it at all and others use it the an extent, while it may b in its infancy there is a slight hesitation in not making the reader do the research or on the same side tell them too much.

A survey of online newspapers, found most newspapers provided links to their advertisers’ sites, and less than half provided links to other news sites which could have enhanced information for their readers.


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