O'Sullivan Fenton, Hannon Group Blog

Luzer Links can broaden readers knowledge

Posted in Uncategorized by hyperlinks3 on April 29, 2010

Brian O’Sullivan

Daniel Luzer argues that hyperlinks that connect an article to its sources or to other relevant articles pretty easily and will make it easy for the reader also in obtaining information.

He points the issue of sending the audience out to explore what is available but with surprising regularity, the hyperlinks are circuitous, returning again to the big articles, there is one explanation to this according to Luzer that is advertising.

Although he those not distance himself from the circuitous link strategy, stating that it makes sense if your publication is really worried about people getting distracted or if your publication really has the best content.

One of the questions he asks himself about what way journalism is heading I its present context is, with links do you  want to distract people a little, because it somehow makes the publication seem current and interesting. You want to let the reader explore a little. He sees hyperlinks as an avenue for broadening the readers mind and knowledge.


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