O'Sullivan Fenton, Hannon Group Blog

Hyperlinks for sports fans

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Ross Hannon

So where in a sports article might you find a hyperlink?

Football 365 is a good place to start for sport blogging. It satirises the game of football while still instilling deep love for the game in its readers. A key word in, say, a Liverpool story might be highlighted and “clickable”.

For example: Rafa Benitez’ latest rant can only have damaged his already poor relationship with Kop fans.

He’s a narky man.


Three good uses for hyperlinks

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Ross Hannon

According to Robert Niles on the Online Journalism Review, the three principle reasons for hyperlinking within an article are “to cite an attribution, to provide context for an article, and to reward readers with an ‘easter egg’”. Examples of attribution hyperlinks would be court records, research papers and census databases. Readers can view these records by clicking on the link but the article itself is not compromised by an overload of numbers and figures. An abundance of percentages and figures in a story can put the reader off easily. It’s too much information to take in and readers, especially online readers, have a short attention span. The aim is to give the reader as little work to do as possible and make it as smooth a read as possible.

Hyperlinks to give context often serve to link to a definition of an unfamiliar term or idea. Linking to background information is also helpful in familiarizing new readers with the material in question, while also catering for more informed readers who can continue without distraction.

Easter Eggs are hyperlinks that are there simply for the amusement of the reader. Often a surprise gag, easter eggs come as a welcome change from what could be a heavy, uninspiring news article. A good example of an easter egg is the popular internet meme of “rickrolling”. A person would be linked to a video of what they thought was related to the subject at hand, but instead they would be brought to a youtube video of the singer Rick Astley performing his hit single “Never Gonna Give You Up”. This became a popular gag among online journalists and bloggers alike as Astley’s eccentric dancing in the video is so ridiculous it’s funny.

How it shouldn’t be done

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

A story appeared in the Independent today about how a farmer discovered an egg within an egg. The whole page was littered in irrelevant hyperlinks. One link of “Ireland” lead to a story about Uganda. Another link led straight back to the exact same story. The worst were the “ads by google” at the end. They consisted of adds for “donor eggs abroad”, Egg allergy and egg trays and poultry equipment”. A perfect example of poor linking form a media outlet.


The ethic of the link

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

The following clip will be of interest to those interested in hyperlinking in context of jounalism. Jay Rosen, an academic from NYU disusses the ethic of the link.

The Six Law Manifesto

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

An Important aspect of hyperlinking is how it should be used ethically, informatively and properly. Two journalists, Kim Elmose, the blog editor of Politiken.dk, and Lars K. Jensen, a project manager at Ekstrabladet.dk, came up with a manifesto about linking in journalism. This came about due to the lack of linking to other material and sources in online journalism and scandanavia. They want the manifesto to be adopted freely by all media outlets. If used as a guideline, this manifesto may improve the standards of hyperlinks in journalism.

First law: linking to data used

Second law: linking directly and precisely

Third law: Precise about the information on the link – where it takes them to etc.

Fourth law: We recognise that an article consisting of precise links to information that represents different angles on an issue is a journalistic product.

Fifth law: open to inbound links

Sixth law: make it easier to link to their websites 

The manifesto and information on it is available at http://blogs.journalism.co.uk/editors/2009/01/13/online-journalism-scandinavia-resolutions-for-2009-yes-we-link/