O'Sullivan Fenton, Hannon Group Blog

How it shouldn’t be done

Posted in Uncategorized by hyperlinks3 on May 12, 2010

Michael Fenton

A story appeared in the Independent today about how a farmer discovered an egg within an egg. The whole page was littered in irrelevant hyperlinks. One link of “Ireland” lead to a story about Uganda. Another link led straight back to the exact same story. The worst were the “ads by google” at the end. They consisted of adds for “donor eggs abroad”, Egg allergy and egg trays and poultry equipment”. A perfect example of poor linking form a media outlet.



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